Beware the Cute Little Monster: Labubu, the Devil, and Our Children’s Souls

I’m not writing this to be dramatic. I’m writing this because I’m a mother, a Catholic, and someone who sees what’s creeping into our culture under the disguise of "cute."

Labubu is a little creature made by Pop Mart. If you haven’t seen it, it looks like a goblin with a grin full of teeth. It’s unsettling. It has spiky hair, big eyes, and a devilish face. And yet it’s everywhere—on backpacks, in kids’ bedrooms, and on social media. People call it adorable. Endearing. Quirky.

But what I see is a spiritual red flag.

We are allowing the Enemy to slither in through the back door—disguised in glitter and marketed in blind boxes. We’re letting our children cozy up to things that mock innocence and glorify darkness.

Don’t believe me? Look around. How many toys now embrace the aesthetic of horror? How many kids' shows glorify monsters, witches, and demons as misunderstood buddies? And how often are parents brushing it off as "just a phase"?

The devil is subtle. He doesn’t show up with horns and a pitchfork. He shows up with a winking eye, wrapped in shiny packaging. He makes the grotesque appealing. And when we let these images nestle into our children's hearts, we open the door to confusion, fear, and spiritual desensitization.

As Catholics, we are called to protect the innocence of our children. To guard their hearts. And that doesn’t just mean keeping them from explicit evil—it means being discerning with the subtle stuff. The stuff that looks like art, like fun, like trendiness. But underneath? It reeks.

We have saints who cast out demons. We have sacraments that protect our homes. And we have a Church that knows spiritual warfare is real. Let’s start acting like it.

Our kids don’t need more creepy collectibles. They need stories of virtue, courage, and truth. They need to know that monsters aren’t friends—they’re foes. And that Jesus Christ, not some toothy gremlin, is the hero worth clinging to.

Wake up. The enemy is subtle. But so is the grace of God—working through faithful parents who choose to see clearly, pray boldly, and raise their children with holy intention.